Willingness to Pay for Green Electricity Derived from Rainwater Harvesting at University Community

Authors

  • Siti Nor Fazillah Abdullah Faculty of Applied Social Science, University Sultan Zainal Abidin, Gong Badak Campus, 21300, Terengganu, Malaysia
  • Mohd Khairul Amri Kamarudin ᵃFaculty of Applied Social Science, University Sultan Zainal Abidin, Gong Badak Campus, 21300, Terengganu, Malaysia ᵇEast Coast Environmental Research Institute, Gong Badak Campus, University Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
  • Wan Norazilawanie Tun Ismail Faculty of Applied Social Science, University Sultan Zainal Abidin, Gong Badak Campus, 21300, Terengganu, Malaysia
  • Nadzifah Yaakub Faculty Bioresources and Food Industry, Besut Campus, University Sultan Zainal Abidin, 22200 Besut, Terengganu, Malaysia
  • Muhammad Firdaus Asyraf Abdul Halim Yap Faculty of Innovative Design and Technology, Gong Badak Campus, University Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
  • Ahmad Shakir Saudie Water Engineering Technology Center, University of Kuala Lumpur, 1016, Jalan Sultan Ismail, 50250, Kuala Lumpur, Malaysia
  • Ismafatin Nabilah Ismail East Coast Environmental Research Institute, Gong Badak Campus, University Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia

DOI:

https://doi.org/10.11113/mjfas.v21n1.3746

Keywords:

Attitude, knowledge, rainwater hydroelectricity, renewable energy, willingness to pay.

Abstract

The evaluation of public opinion toward different energy sources is crucial for planning future renewable energy development projects. This study provides an assessment of public knowledge, attitudes, and perceived behavioural control with regard to their financial support for rainwater hydroelectricity. Using a cross-sectional approach, this study collected data from 101 UniSZA community using a set of questionnaires. Kruskal–Wallis tests and regression analysis were the statistical tools employed in the analysis. The results showed that no sociodemographic factor was found to be significantly affecting the willingness to pay (WTP). Based on the outcomes of the regression analysis, perceived behavioural control was found to be the most significant factor influencing the WTP for rainwater hydroelectricity. Meanwhile, knowledge and attitudes had no effect on WTP. The results also show that, when it comes to their WTP, 51.5% of participants agreed, while 48.5% of participants disagreed somewhat or strongly disagree. This indicates that, although participants support the use of renewable energy sources, they will hesitate if the cost of using renewable energy is higher than the conventional sources. This study highlights the importance of identify the desire of community towards rainwater hydroelectricity prior to the project is implemented.

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Published

21-02-2025

Issue

Vol. 21 No. 1 (2025): January-February

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Article

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Copyright (c) 2025 Siti Nor Fazillah Abdullah, Mohd Khairul Amri Kamarudin, Wan Norazilawanie Tun Ismail, Nadzifah Yaakub, Muhammad Firdaus Asyraf Abdul Halim Yap, Ahmad Shakir Saudie, Ismafatin Nabilah Ismail

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